Winner Winner
Chicken Dinner

Inspired by the massive gaming culture across the MENA region, the film transformed the KFC rewards experience into a high-energy, adrenaline-fuelled world where every order felt like a win.

Built specifically for KSA and UAE audiences, the campaign used fast-paced, game-inspired storytelling and dynamic camerawork to blur the line between food, rewards, and play.

Acting as creative partners with director Ahmed Hussein, Reference wrote the song, composed the music, and developed the visual research and treatment that helped shape the world and tone of the film.