AXE
Wingman
It was Valentine's Day in the MENA, and being Axe, we saw it as an opportunity to hook up our male fans across the region. The idea we came up with sounded impossible... and that's what made it brilliant.
Awards
Cannes Lions 2013
National Diploma Branded Content & Entertainment
Mena Cristals 2014
Gold Best Use of Social Media
Bronze Digital & Mobile
Dubai Lynx 2013
Silver Best Use of Social Media
Bronze Viral Marketing
Finalist Best Use of Music
Finalist Best Use of User-Generated Content
Mena Effies 2013
Bronze Best Use of Social Media