Made For Champions captured the kind of football you cannot teach. The football of Moroccan streets, rooftops, cages, tight alleyways, and kids playing like the World Cup final is happening outside their building. Created for Abtal x LaLiga, the film celebrated a culture where football runs through everything, the noise, the neighbourhoods, the confidence, the chaos. Every frame was built to feel raw, proud, and alive. Working closely with director Ahmed Hussein, Reference led the creative copywriting for the campaign, developing the script, tagline, storytelling, and many of the scenes and moments that shaped the world of the film. Also, that heavily processed voice throughout the spot? That's Ghazy, our partner. Cheers autotune.